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Michigan punter hit by hate train fueled by ESPN's 'crazy' culture

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The last thing Michigan punter Blake O’Neill deserved was death wishes after his fumble led to Michigan State’s walk-off TD return in the Wolverines’ 27-23 loss to the Spartans Saturday.

But that’s exactly what he got. And ESPN is at least partially to blame.

MORE: CFB playoffs: Who's in, who's out | Michigan supports punter | Whitlock, Simmons, men of principle? Please 

Sporting News media critic Michael McCarthy tells you why in his “Media Watchdog” column. Take a spin through the good and the bad of sports TV from the weekend.

Michael McCarthy is an award-winning sports journalist and contributor to Sporting News. McCarthy’s work has appeared in Sports Illustrated, The Wall Street Journal, CNBC.com, Newsday, USA TODAY and Adweek.

Too much crazy

Too much crazy

ESPN does many things well. But acting as the moral authority of sports isn’t one of them. They have so many talented journalists doing great work. But the newsroom is often undercut by the many and various business interests of the Worldwide Leader.

In a sign of how crazy sports has become, Michigan punter Blake O’Neill received death threats after mishandling the snap that led to Michigan State’s insane 27-23 victory Saturday. Some Internet trolls suggested the Australian O’Neill commit suicide.

ESPN’s on-air talent was justifiably outraged that a student-athlete would receive death threats from Internet trolls.

ESPN’s Joe Tessitore warned of the dangers of this “kill by keystroke” mentality in a great commentary following the incident. 

“I fear we may be close to teetering on total civility failure. The idiots are getting far too big a voice nowadays,” warned Tessitore on College Football Final. 

During The Sports Reporters, ESPN’s John Saunders cited a conversation with former University of Texas coach Mack Brown on how hard college athletes are on themselves after a devastating loss.

“He said he’s had to bring parents into the locker room because the kids were in the fetal position on the floor,” said Saunders. “He’s had to bring priests into the locker room to talk to young men.”

All great stuff. I couldn’t agree more with Tessitore and Saunders.

And yet … this is ESPN.

Hasn’t the network spent decades promoting fandom as a form of insanity? Doesn’t ESPN typically reward the craziest, loudest fans with the most camera time? Didn’t ESPN become obsessed with Tim Tebow because it goosed TV ratings?

In other words, hasn’t ESPN itself helped build this crazy sports fan culture it’s now worried is out-of-control? As ESPN’s long-time ad campaign liked to say: “It’s not crazy. It’s Sports.”

A risky proposition

A risky proposition

Then there’s the network’s gold standard for journalism: Bob Ley’s Outside the Lines.

Ley and investigative reporter Mark Fainaru-Wada did a fabulous piece on the rising government scrutiny of Daily Fantasy Sports (DFS) leaders DraftKings and FanDuel. The piece showed how sophisticated “shark” gamblers swallow up the “minnows,” or casual gamblers. Addiction experts have warned that DFS players could destroy their lives the way that online poker players did before the federal government stepped in.

MORE: Gambler: How DFS ruined my life | 'Insider trading' scandal rocks industry

But let’s not forget, ESPN signed a deal to make DraftKings the “Official Daily Fantasy Sports” sponsor of ESPN across its multiple media platforms. Why would ESPN risk its reputation by partnering with a company that critics view as little more than a gambling site?

Because DraftKings will pour an estimated $250 million in ad spending into ESPN over the next couple of years, according to sources. That deal becomes exclusive in January, which means DraftKings will be the only DFS advertiser you see on ESPN. With that kind of scratch, DraftKings also gets the on-air placement and mentions inside ESPN shows, which is twice as annoying as the commercials.

I’m not trying to pick on ESPN. The other sports networks such as Fox Sports, Turner Sports and NBC Sports are either accepting ads from DraftKings or FanDuel or even investing in the company (Full disclosure: Sporting News has a partnership with FanDuel, and regularly runs DFS-related content).

But I hate seeing sports announcers I respect turned into on-air shills and touts for these gambling sites. Maybe TV networks like ESPN should worry more about that and less about a lack of fan civility they helped cause.

Media gaffe, Part I

Media gaffe, Part I

Jamal Spencer, a local sports reporter from WZZM in Grand Rapids, Mich. had his own personal “Dewey Defeats Truman” moment when he reported Saturday that Michigan had beaten Michigan State. Of course we all know the Spartans beat the Wolverines on the final play. But Spencer didn’t know that while he was delivering his live hit outside the Big House.

The gaffe was covered by Deadspin. But Spencer was a good sport, tweeting: “Not the first time I've made a mistake in my career and it won't be the last. Gotta take the bad with the good.” ESPN anchor Kevin Negandhi was sympathetic to Spencer’s plight on Facebook: “I feel bad for the reporter. Outside the stadium. No communication. No producer. Small local TV.” 

Media gaffe, Part II

Media gaffe, Part II

The guys at Fox NFL Sunday had fun introducing Alex Rodriguez as a guest analyst for Fox’s postseason baseball coverage. Apart from Curt Menefee inexplicably describing A-Rod as “one of the most popular guys in all of sports,” the highlight came when Rodriguez overthrew Jay Glazer — breaking a TV monitor in the process.

“Alex, you know that comes out of your check at Fox,” said Menefee.  

Hot Takes, Part I

Hot Takes, Part I

Bill Cowher of CBS Sports’ The NFL Today called for the Cleveland Browns to release Johnny Manziel after he was pulled over by cops during a fight with his girlfriend. Manziel, who went to rehab during the offseason, admitted he’d been drinking to police. 

“I think he's a back-up quarterback at best. He's a distraction off the field,” Cowher said. 

Hot Takes, Part II

Hot Takes, Part II

Jimmy Johnson of Fox NFL Sunday on injuries affecting Cowboys and NFC East stars Tony Romo and Dez Bryant: “Stars win in the NFL — and all the stars in this division are injured. So you know who the most important group in the NFC East is? The doctors. If you can get your stars well, you’ve got a shot.”

Best game promo

Best game promo

You can’t go wrong with this Sopranos-themed promo for the ESPN Monday Night matchup between the Philadelphia Eagles and New York Giants. We see shots of Eli Manning, Sam Bradford, Odell Beckham and Chip Kelly as the Giants take a Tony Soprano-like drive down the Jersey Turnpike to meet the Eagles at Lincoln Financial Field.

“Keep your friends close. And your rivals closer,” notes the spot. Well-done.

 

Ratings spike

Ratings spike

Between Dodger Chase Utley's hard slide into Mets shortstop Ruben Tejada and Jose Bautista's bat flip after his ALDS-winning home run against the Rangers, baseball's 2015 postseason has been filled with drama. That's showing up in the TV audience and rating numbers. North American TV viewing is up 38 percent and U.S. TV viewing is up 22 percent compared to last season, according to MLB.

Chris Carlin is the co-host of Beer Money and Loud Mouths. With long-suffering Mets fans finally having something to root for, New York has become consumed with Mets-mania.

"When you have these kind of moments, they supersede the sport. They draw a lot more attention from the mainstream fans who isn't necessarily a complete baseball fans," Carlin said.

TBS’ telecast of Game 2 of the NLCS between the Mets and Cubs Sunday night posted a 4.8 overnight rating, up 60% from the comparable Game 2 of last season’s ALCS on the network. It was TBS’ highest-ever rating for an NLCS Game 2. The game drew a 19.0 rating in Chicago and 16.6 in New York.

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